The long coastline of Kerala is inextricably entwined with its culture, life and traditions. Our journey begins far from the madding crowd in Marari- a small beach nestled in the Alapuzha district of Kerala- boasting of magnificent sunset views, eternal with coconut palm trees and golden sands. Also known as the 'hammock beach', the tranquil waterfront refuge derives its name from Mararikulam, a small and sleepy fisherman's village.
Echoing the simplicity, beauty and harmony that underlies Malabar’s coastal cultures, Marari is a unique collection of textiles and weaves, encapsulating the idyllic beach retreat through its palette and textures. From the range of woven baskets and carefully designed throws and cushion covers to the deftly shaped pieces of décor, the collection reflects the languorous nature of the small beach town. Subdued tones of greys, blues and sandy yellows, delicate patterns and fluid forms come together to bring alive the sun, sand, sea and the serenity of Marari.