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Celebrating Republic Day - Honouring the Timeless India

India - a nation where people of different religions, cultures, and languages coexist to celebrate the spirit of life. As a nation, we find beauty in this diversity. Our country’s rich tapestry of heritage is something that needs to be cherished. At House This, we view India’s rich heritage as a storehouse of powerful fables and tales, speaking through its history. Whether it’s the grandeur of India’s exquisite palaces and buildings, the magnificent and indigenous flora and fauna that coexist, or the beautiful traditions and cultures, there are stories all around us that inspire us daily in one way or another.
This year, as we celebrate our country’s 76th Republic Day, we pause to reflect on our nation’s remarkable journey and how India has always been a source of inspiration. From the majestic allure of the Himalayas to the architectural splendor of Mysore's palaces, every Indian landscape urges us to craft its beauty on fabric and share its untold story.
With the intention of connecting contemporary India with its roots and making India’s modern houses reflect the beauty of its landscapes, cultures, and traditions, we started House This. But what sparked this idea? What inspired us to make India the focal point of our brand? In this blog, as we celebrate India, let’s take you back to why, what and how India inspired our products.

What, Why, and How India Inspires Our Products

I never looked out for inspiration; I feel that India, as an inspiration for our products, is something that came to me naturally, without any sense of uncertainty. This is where the power of our brand lies…” says Shikha Pahwa, founder & CEO, while talking about why she chose to be inspired by India.

Remembering the initial days of House This, Shikha said, 'After quitting my full-fledged corporate job and with the idea of starting my own retail furnishing business, I visited many domestic and international brands to understand the dynamics of the market, identify their bestsellers, and analyze the overall business model. But what stuck my mind during all these visits was the label on the products, mentioning "MADE IN INDIA" in capital letters. I immediately fell in love with the craftsmanship of our country, but I felt uneasy that real Indian beauty wasn’t being represented even though it is crafted by the Indian workforce. This is what inspired me to start my homegrown brand, truly inspired and made by India.

Since its inception, House This team has traveled both in distance and in mind to find the and make it a part of India’s everyday home. Our products are story-tellers, adding character, personality, and a story to your home.

How We Decide on Our Motifs and Designs

“Our team of creative & innovative product designers put their heart and soul into every design. A House This bedsheet that gives an aesthetic look to your bedroom or a cushion cover that makes heads turn in your living room, is a play of thoughts and stories that goes into creating it.

“Whether it’s landscapes, flora and fauna, cultures, traditions, or merely classic patterns, every design is crafted to evoke the feeling of homeliness and familiarity. 'The motifs and patterns we choose for our designs are not alien to the Indian audience. We simply craft designs that are present in our everyday lives, around us, but unexplored. For example, mango- isn’t just an everyday summer fruit in Indian homes, but we thoughtfully created an entire collection around because this fruit is just so close to our hearts and we wanted people to cherish their fond childhood summer memories and engage in conversations above everything' says Mrinal Kaushik, while talking about House This' choice of motifs and designs.

“We wish you all a very Happy Republic Day. We truly feel proud of timeless India that continues to inspire us. We will continue making collections that will reflect our country’s rich heritage and add a touch of art and magnificence to your home.

“Keep exploring our products until we come back with another untold story.

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